WorkModular Design System
2024 · IMDb Creative Studio
Modular Design System
A responsive Figma system that produces polished, on-brand PDFs so teams stay aligned without a live presentation.
- Role
- Design systems · visual design
- Client
- IMDb Creative Studio
- Year
- 2024
Background
A Figma-based system that generates dynamic, scalable outputs — keeping branding consistent for live and asynchronous collaboration.
Problem
Stakeholders needed to stay aligned on project goals without always attending a live presentation, without losing consistency or polish.
Solution
A responsive Figma system with reusable components that produce branded PDFs for internal and external use.
How might we
How might we keep stakeholders aligned without requiring a live presentation?
Insights
- Teams struggled with asynchronous workflows, which created miscommunication and unclear deliverables.
- Stakeholders needed a reusable system that could adapt to branding and project requirements.
- External stakeholders valued polished, digestible materials they could review on their own time.
About Creative Studio
The IMDb Creative Studio is a hybrid team of designers, design technologists, and program managers responsible for the design and implementation of IMDb’s custom advertising products. The team works with executives, sales, campaign managers, and internal partners across UX, QA, AdOps, App, AdTech, and marketing to invent, design, build, and launch advertising experiences across IMDb properties.
System
