WorkParamount+ Lioness

2024 · IMDb Creative Studio · Paramount+

Paramount+ Lioness

A high-performance video wall for Lioness — consistent across devices, aligned to Paramount+ brand, and built for a smooth client approval path.

Role
CX visual designer
Client
IMDb Creative Studio · Paramount+
Year
2024

Overview

Paramount+, a leading streaming platform, needed to launch Lioness with an interactive campaign that captured the show’s intensity and connected audiences to premium storytelling on IMDb.

Challenge

Design a high-performance video wall that worked across devices, kept brand integrity, engaged people, and survived a real client approval process.

Objective

An engaging, interactive experience that is consistent across platforms, aligned to Paramount+ brand strategy, and efficient for internal collaboration and client review.

Solution

Through iteration we built a cross-platform interactive video wall, refined it in internal reviews, then presented it for client approval and deployment.

Product

IMDb homepage takeover for Lioness with Try it free and a video carousel.IMDb Lioness unit with featured today modules and what to watch.Live preview of the Lioness IMDb video wall including the ad preview tool.